Ode to Logo Typography

The Stranger Things title sequence is pure, unadulterated typographic porn. With television shows opting for more elaborate title sequences the opening of Stranger Things is refreshingly simple. It trims the fat and shows only what is necessary to set the mood. More importantly, it proves you can do a lot with type. post

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Using a modified version of the distinctive typeface Benguiat, the Stranger Things logo respectfully and effectively plays on that recognition in the title sequence, setting the mood for what is to follow.

An extreme close up is a cinematic technique that when used sparingly and with intent can invoke intense emotion from the viewer. By getting up close and personal, the viewer reaches a new level of intimacy with the scene.

The 1980s revived retro typography from various art periods in a way that brought new meaning to their use. By using them again in 2016, as the Stranger Things team did so brilliantly, we are reminded of the historical power of typography, the transcendental property of design, and the nostalgia that lives forever in our hearts.

Bravo to the geniuses involved in the production of the show, with a special callout to the insanely talented team at Imaginary Forces. site

They say, A disjointed version of The Stranger Things title starts the sequence which typographically sets the tone for the show. Imbuing the opening with a sense of unease, the music informs the movement of the type as the letterforms slide together to form the title. The Stranger Things main title mimics an optical look which reflects the time period of the show, it also seems as if light is passing through film, creating a lush haptic quality.